Giyoshi Kesavan

Repositioned the brand and product portfolio and scaled operations from Australia to multiple global regions, increasing market penetration. 

Directed strategy, branding, and partnerships for a national digital economy showcase, strengthening industry presence and stakeholder relations.

Directed end-to-end marketing, event execution, and live demos to introduce Mediwave to a global audience, generating interest from C-suite executives and industry leaders. Mediwave was in the deployment stage, with a blueprint for a go-to-market (GTM) strategy.

Implemented AI-powered lead scoring and nurturing workflows using HubSpot for Markting Automation and predictive analytics, improving Marketing Qualified Leads to Sales Qualified Leads (MQL-to-SQL) conversion by 28% and reducing manual effort by 40%. 

Delivered a 45% boost in organic traffic and improved lead quality through a complete site overhaul, SEO optimization, and persona-driven landing pages with industry-specific keywords and SEO content.

Leveraged AI tools to analyze audience behavior and identify high-value personas, enabling hyper-targeted ad campaigns on Google and LinkedIn. Optimized creatives and bidding strategies based on AI insights, resulting in a 35% increase in ROI and a 30% boost in engagement within 3 months.