Giyoshi Kesavan

 I’m a Growth Leader specializing in building marketing systems that connect pipeline to revenue across B2B SaaS, FinTech, eCommerce, Property, Retail, and Enterprise markets across EMEA, APAC, and NAMER. With 10+ years of experience, I've operated across the full marketing stack - growth strategy, paid media, demand generation, ABM, CRM automation, product marketing, and AI & data analytics within MNCs, high-growth startups and SMEs. I’ve also consulted for 20+ brands across the US and UAE. 

• Growth Marketing & Full-Funnel Acquisition Strategy
• Performance Marketing & Lifecycle Campaigns
• Paid Media (Google, Meta, LinkedIn & Programmatic)
• Go-To-Market (GTM) Strategy
• Social Media Management & Email Marketing
• SEO / SEM, A/B Testing, CRO
• Brand Positioning, Messaging & Content Strategy
• Data Analytics and BI
• Stakeholder Partnerships and Events Coordination

I blend data insights, creative storytelling, and automation to craft marketing strategies that resonate with the right audience: ensuring every initiative is impactful, targeted, and aligned with the organization’s vision. My approach focuses on connecting every moving part: a CRM workflow change that improves deal velocity, a paid media reallocation that shifts pipeline mix, and an ABM programme that turns cold accounts into qualified revenue opportunities. What I enjoy most is solving for the “in-between”, the gaps that slow growth down.